Bowflex Launches AI-Driven Coaching and Personalized In-Home Workouts
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20181113005064/en/
The Bowflex Max Trainer® M6 and M8 cardio machines feature compatibility with the Max Intelligence™ platform to provide users with unique, personalized workouts. (Photo: Business Wire)
The Max Intelligence platform brings “Max” to life as a personal fitness coach, making a connection with users via spoken instruction, motivation and praise, encouraging them to complete their personalized workouts. Through an initial fitness assessment and predictive analytics, Max tracks and collects data from the user’s previous sessions, learns their capabilities and customizes workouts every day to help them achieve results. In addition, Max is capable of assessing each user’s fitness data to serve up appropriate trainer-led videos and educational content. Max’s communications are grounded in fitness fundamentals and fun “Maxisms,” like “Awesome! There went 100 calories.” and “Bring the fire!” to provide the instruction and motivation people may need.
“We developed this product because fitness hasn’t changed much over the
years. It’s still the same machines and videos designed for everyone.
But fitness isn’t one size fits all,” said
The Max Intelligence platform generates custom programs based on how the individual is feeling, how much time they have, their past performance and their feedback from previous workouts. The platform also offers a library of trainer-led videos and educational content recommended based on the user’s workout history and preferences. Features and content will be added regularly via over-the-air updates. Many people may become discouraged by the difficulty of pre-programmed workouts, so the Max Intelligence platform was designed to create workouts that matter. One workout … your workout.
A CES
2019 Innovation Award honoree in the Software and Mobile Apps
category, the Max Intelligence platform with its unique features and
capabilities has been recognized by a panel of adjudicators. The app is
available for download in the Google Play and iOS Stores, and a
subscription costs
“At Nautilus, we are relentless in our commitment to continuous
innovation and ensuring we deliver the best solutions to help people
achieve their health and fitness goals. The Max Intelligence platform
architecture not only provides for adding a steady cadence of new
features and content, but also allows for future expansion into other
fitness products,” said
The Max Intelligence platform makes its debut in tandem with two new
models of the Bowflex Max Trainer: the M6 and the M8. The M8 is
available for stand-alone purchase or as part of a M8 Performance Pack,
which includes a Samsung Galaxy Tab E, offering a large, easy to read
display and high performing 1.2GHz quad-core processor, 1.5GB of RAM and
16GB of memory.
The Bowflex Max Trainer M6 features 16 resistance levels and Bluetooth®
compatibility along with Max Intelligence compatibility. It stores up to
two user profiles to allow multiple people in the same household to
utilize the machine. The M6 is available for purchase online for
The Bowflex Max Trainer M8 features 20 resistance levels, Bluetooth
compatibility, a burn rate display, enhanced dual-mode LCD/LED screens,
multi-grip dynamic handles, aerobars and a premium media rack. It stores
up to four user profiles. The M8 is also available with the M8
Performance Pack, which includes the customized Samsung Galaxy Tab E
tablet, a Bowflex mat and an armband heart rate monitor. The M8 is
available for purchase online for
“Across industries, companies are realizing the need to deliver a more
intelligent, connected experience in order to engage and retain their
customers,” said
For more information on the Max Intelligence platform and the Bowflex
Headquartered in
View source version on businesswire.com: https://www.businesswire.com/news/home/20181113005064/en/
Source:
Media Contacts:
Nautilus, Inc.
Erin Beck, 360-859-5863
ebeck@nautilus.com
or
The Hoffman
Agency
Carey Kerns, 503-754-7975
ckerns@hoffman.com
or
Investor
Relations:
ICR, LLC
John Mills, 646-277-1254
john.mills@ICRinc.com