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04.16.02

Direct Focus Announces Record First Quarter Results

Direct Focus Announces Record First Quarter Results Vancouver, WA–April 16, 2002--Direct Focus, Inc. (Nasdaq: DFXI), a leading marketer, developer, and manufacturer of branded health and fitness products, today announced its results for the quarter ended March 31, 2002.

For the first quarter of 2002, Direct Focus reported net sales of $135.9 million, an increase of 82% from $74.9 million for the first quarter of 2001. Net income for the first quarter of 2002 was $24.0 million or $0.67 per diluted share, up 63% from $14.7 million or $0.41 per diluted share for the same period of 2001.

For the first quarter of 2002, commercial and retail sales represented 33% of total sales, up from 10% of total sales for the same period of 2001. As a result of the change in sales mix, the gross margin was 57% for the first quarter of 2002, compared to 66% for the same period of 2001. For the full year 2002, the Company expects commercial and retail sales to represent about 40% of total sales.

During the quarter, Direct Focus completed its acquisition of substantially all of the assets of StairMaster Sports/Medical, Inc. (“StairMaster”) for approximately $25.8 million in cash. As of March 31, 2002, Direct Focus had cash and short-term investments of $51.0 million.

“We are very pleased with our record sales and earnings in the first quarter,” said Brian Cook, Chief Executive Officer. “During the quarter, we continued to build on our position as a leader in the health and fitness markets. Specifically, we completed the acquisition of StairMaster, which will enable us to extend our customer base and expand our commercial and retail market opportunities.”

“In our direct business, we believe that, even with a sluggish economy, we are benefiting from favorable advertising rates and a ‘nesting effect.’ We believe more consumers are staying at home, watching television and buying more products for their home. As a result, our Bowflex and Nautilus Sleep Systems sales have continued to be strong, and demand for our new high-end Bowflex model has exceeded our expectations.”

“In our commercial and retail business, we continue to build a strong foundation for future growth. With our powerful combination of Nautilus, Schwinn and StairMaster brands, we offer a wide range of products for cardiovascular and strength training fitness. We also have a strong product development platform, and we are developing sales and distribution synergies to enable us to expand our market share both domestically and internationally.”

Direct Focus will host a conference call today to discuss its financial results at 2:00 PM Pacific (5:00 PM Eastern). A listen-only broadcast of the conference call will be available on the Company’s website (www.directfocusinc.com) under “Investor Relations” or by calling 888-397-8274 or +1 706-679-7498 (Reservation No. 3161961). A 48-hour replay will be available by calling 800-642-1687 or +1 706-645-9291 (Reservation No. 3161961). A replay will also be available through April 30, 2002 under “Investor Relations” on the Company’s website.

About Direct Focus, Inc.

Direct Focus, Inc. is a leading marketer, developer, and manufacturer of branded health and fitness products sold under such well-known names as Nautilus, Bowflex, Schwinn and StairMaster. The Company markets and sells its Bowflex home fitness equipment and Nautilus Sleep Systems through its direct-marketing channel, using an effective combination of television commercials, infomercials, response mailings, the Internet, and inbound/outbound call centers. The Company sells its Nautilus, Schwinn and StairMaster commercial fitness equipment through its sales force and selected dealers to health clubs, government agencies, hotels, corporate fitness centers, colleges, universities, and assisted living facilities. Direct Focus also markets and sells a complete line of consumer fitness equipment, under its Nautilus, Schwinn and StairMaster brands, through a network of specialty dealers, distributors, and retailers worldwide. The Company is headquartered in Vancouver, Washington. Direct Focus is located on the Web at www.directfocusinc.com.



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This press release contains forward-looking statements relating to anticipated sales, revenue growth, and the development of Direct Focus' products and services, including statements regarding its Nautilus, Schwinn Fitness, and StairMaster businesses. Factors that could affect Direct Focus' actual results include its reliance on a limited product line, fluctuations in advertising rates, market acceptance of its existing and future products, growth management challenges including the growth resulting from the acquisition of the assets of Schwinn Fitness in September 2001 and StairMaster in February 2002, a decline in consumer spending due to unfavorable economic conditions, government regulatory action, its ability to effectively identify and negotiate any future strategic acquisitions, its ability to integrate the StairMaster business and any other acquired businesses into its operations, unpredictable events and circumstances relating to international operations including its use of foreign manufacturers, and general economic conditions. Please refer to our reports and filings with the Securities and Exchange Commission, including our most recent annual report on Form 10-K and quarterly reports on Form 10-Q, for a further discussion of these risks and uncertainties. We also caution you not to place undue reliance on forward-looking statements, which speak only as of the date they are made. We undertake no obligation to update publicly any forward-looking statements to reflect new information, events or circumstances after the date they were made or to reflect the occurrence of unanticipated events.

DIRECT FOCUS, INC. - CONSOLIDATED
Statement of Operations

3 Mos. Ended March 31,
2002 2001
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NET SALES $135,913,704 $74,854,724
COST OF SALES 58,753,073 25,303,989
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Gross profit 77,160,631 49,550,735
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EXPENSES
Selling and marketing 31,599,871 23,151,635
General and administrative 6,263,528 3,202,643
Royalties 2,329,405 1,662,904
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Total operation expenses 40,192,804 28,017,182
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INCOME FROM OPERATIONS 36,967,827 21,533,553
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OTHER INCOME
Interest income 450,385 1,394,745
other -net 18,924 101,400
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Total other income-net 469,309 1,496,145
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INCOME BEFORE INCOME TAXES 37,437,136 23,029,698
INCOME TAX EXPENSE 13,479,524 8,290,541
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NET INCOME $23,957,612 $14,739,157
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BASIC EARNINGS PER SHARE $0.68 $0.42
DILUTED EARNINGS PER SHARE $0.67 $0.41
Basic shares outstanding 35,008,298 35,492,422
Diluted shares outstanding 35,973,400 36,232,146




DIRECT FOCUS, INC.-CONSOLIDATED
Balance Sheet (Unaudited)
March 31,
2002
December 31,
2001
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ASSETS
CURRENT ASSETS
Cash and cash equivalents $41,858,088 $35,638,944
Short-term investments 9,152,793 16,069,691
Trade receivables 26,473,585 24,858,295
Inventories 60,853,798 45,516,207
Prepaid expenses and other current assets 4,045,039 2,006,623
Notes receivable 2,802,032 2,671,838
Deferred income taxes 1,468,289 1,425,190
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Total Current assets 146,653,624 128,186,788
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PROPERTY, PLANT AND EQUIPMENT 38,283,992 25,228,130
OTHER ASSETS -NET 47,504,270 40,489,574
TOTAL ASSETS $232,441,886 $193,904,492
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LIABILITIES AND STOCKHOLDERS' EQUITY
CURRENT LIABILITIES
Trade payables $25,402,922 $25,255,352
Accrued liabilities 13,146,084 10,888,442
Income taxes payable 14,258,036 4,792,170
Royalty payable to stockholders 2,147,982 1,885,186
Customer deposits 1,189,450 999,759
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Total current liabilities 56,144,474 43,820,909
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LONG-TERM DEFERRED TAX LIAILITY 3,164,049 2,669,540
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STOCKHOLDERS' EQUITY
Common stock 6,743,209 4,900,241
Retained earnings 166,594,775 142,637,163
Accumulated other comprehensive loss (195,621) (123,361)
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Total stockholders' equity 173,133,363 147,414,043
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TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY $232,441,886 $193,904,492
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