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01.23.01

DIRECT FOCUS ANNOUNCES RECORD FOURTH QUARTER AND YEAR-END RESULTS

Vancouver, WA- January 23, 2001--Direct Focus, Inc. (Nasdaq: DFXI), a marketing company for fitness and healthy lifestyle products with a direct business model, today announced its results for the quarter and year ended December 31, 2000.

For the fourth quarter of 2000, Direct Focus reported net sales of $70.6 million, an increase of 70% from $41.6 million in the fourth quarter of 1999. For 2000, the Company reported net sales of $223.9 million, up 68% from $133.1 million for 1999. These results reflect the adoption of FASB EITF 00-10 ("Accounting for Shipping and Handling Costs"). As required by the EITF, the Company now recognizes proceeds from shipping product to customers as net revenue. This accounting change has no impact on the Company's net income or earnings per share.

The Company also reported continued growth in its eCommerce revenue. eCommerce sales in the fourth quarter were $13.7 million, up 251% from $3.9 million in the same period of 1999.

Net income for the fourth quarter of 2000 was $13.5 million or $0.83 per diluted share, up 50% from $9.0 million or $0.56 per diluted share for the same period of 1999. Net income for 2000 was $41.6 million or $2.60 diluted share, up 82% from $22.9 million or $1.47 per diluted share for the previous year. The results reported for 1999 exclude an after-tax charge of $2.6 million for a legal settlement.

?We are very pleased with our record sales and profits for the quarter and the year,? said Brian Cook, President and Chief Executive Officer. ?Despite a softening economic environment, we continue to see sustained sales growth across our Bowflex and Nautilus product lines as we leverage our direct business model and powerful brand names. We are very pleased with the continued growth of our e-Commerce sales, which has proven to be a strong complement to our data-driven business model.

?Sales of our Nautilus Sleep System achieved our target for the year and demonstrated our ability to launch new products through our direct division. In addition, the success of our new products in our commercial and retail division are strengthening Nautilus brand equity. We?re very excited about our growth opportunities in 2001 and beyond.?

An Internet broadcast of Direct Focus? fourth quarter conference call (2:00 PM Pacific/5:00 PM Eastern) will be available today at www.directfocusinc.com under ?Investor Relations? or by calling 800-886-8681 (conference ID # 17574093). A 48-hour replay will be available by calling 800-633-8284 or at www.directfocusinc.com.

About Direct Focus, Inc.

Direct Focus, Inc. is a marketing company for fitness and healthy lifestyle products with a direct business model. The Company currently markets its Bowflex line of home fitness equipment and Nautilus Sleep Systems directly to consumers, using an effective combination of television advertising, 800-call centers and Web sites. The Company also sells its Nautilus commercial fitness equipment directly to health clubs and other institutions, and its Nautilus consumer fitness products through retail athletic stores. The Company is headquartered in Vancouver, Washington. Direct Focus is located on the Web at www.directfocusinc.com.

This press release contains forward-looking statements relating to anticipated sales, net income, earnings and the development of Direct Focus' products and services, including statements regarding its Nautilus business. Factors that could affect Direct Focus' actual results include its reliance on a limited product line, market acceptance of its existing and future products and growth management challenges. A more detailed description of certain factors that could affect actual results include, but are not limited to, those discussed in Direct Focus' annual report on Form 10-K for the fiscal year ended December 31, 1999.

 

DIRECT FOCUS, INC. - CONSOLIDATED
Statement of Operations

 

  3 Months Ended December 31, 12 Months Ended December 31,
  2000 1999 2000 1999
  ------------ ------------ ------------ ------------
NET SALES 70,629,117 41,588,689 223,927,365 133,078,513
COST OF SALES 24,677,260 14,580,651 75,573,619 46,482,613
  ------------ ------------ ------------ ------------
Gross profit 45,951,857 27,008,038 148,353,746 86,595,900
  ------------ ------------ ------------ ------------
OPERATING EXPENSES        
Selling and marketing 22,239,255 11,590,956 73,509,675 44,629,825
General and administrative 2,562,823 684,661 8,804,446 4,236,804
Royalties 1,525,163 905,337 4,979,287 2,897,278
Litigation settlement - - - 4,000,000
  ------------ ------------ ------------ ------------
Total operation expenses 26,327,241 13,180,954 61,060,338 30,831,993
  ------------ ------------ ------------ ------------
INCOME FROM OPERATIONS 19,624,616 13,827,084 61,060,338 30,831,993
  ------------ ------------ ------------ ------------
OTHER INCOME(EXPENSE)        
Interest income 1,222,409 422,688 3,631,993 1,003,586
Other-net 178,278 125,638 347,175 2,737
  ------------ ------------ ------------ ------------
Total other income(expense)-net 1,400,687 548,326 3,979,168 1,006,323
  ------------ ------------ ------------ ------------
INCOME BEFORE INCOME TAXES 21,025,303 14,375,410 65,039,506 31,838,316
INCOME TAX EXPENSE 7,568,298 5,406,112 23,413,412 11,495,425
  ------------ ------------ ------------ ------------
NET INCOME $13,457,005 $8,969,298 $41,626,094 $20,342,891
  ------------ ------------ ------------ ------------
BASIC EARNINGS PER SHARE $0.86 $0.57 $2.65 $1.33
DILUTED EARNINGS PER SHARE $0.83 $0.56 $2.60 $1.30
Basic shares outstanding 15,693,732 15,644,619 15,683,379 15,248,426
Diluted shares outstanding 16,137,031 16,081,169 15,998,829 15,637,812




DIRECT FOCUS, INC.-CONSOLIDATED
Balance Sheet
June 30, 2000
  December 31,
2000
December 31,
1999
 
  ------------ ------------
ASSETS    
CURRENT ASSETS    
Cash and cash equivalents $77,181,064 $35,703,457
Trade receivables 4,941,286 4,744,213
Inventories 12,653,117 9,167,554
Prepaid expenses and other current assets 591,453 1,863,951
Deferred income taxes 950,363 820,789
  ------------ ------------
Total Current assets 96,317,283 52,299,964
  ------------ ------------
PROPERTY, PLANT AND EQUIPMENT 16,668,884 10,644,838
OTHER ASSETS 4,140,277 4,364,963
TOTAL ASSETS $117,126,444 $67,309,765
  ------------ ------------
LIABILITIES AND STOCKHOLDERS' EQUITY    
CURRENT LIABILITIES    
Trade payables $12,335,776 $5,871,369
Accrued liabilities 5,344,225 4,051,540
Income taxes payable 2,542,967 2,177,236
Royalty payable to stockholders 1,481,886 893,563
Customer deposits 2,092,611 1,097,748
  ------------ ------------
Total current liabilities 23,797,465 14,091,456
  ------------ ------------
LONG-TERM DEFERRED INCOME TAXES 462,004 187,484
  ------------ ------------
STOCKHOLDERS' EQUITY    
Common stock 16,812,476 18,602,420
Retained earnings 76,054,499 34,428,405
  ------------ ------------
Total stockholders' equity 92,866,975 53,030,825
  ------------ ------------
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY $117,126,444 $67,309,765
  ------------ ------------