Nautilus, Inc. Announces Acquisition of VAY, A Leader in Motion Technology
VAY’s proprietary technology and highly technical skillset will be committed to the development of Nautilus product offerings and the evolution of JRNY, Nautilus’ digital platform
Transaction supports Company’s
Through a combination of machine learning expertise and a deep knowledge of human biomechanics, VAY’s proprietary technology enables computers to understand human motion using cameras. The acquisition will allow Nautilus to scale its JRNY® digital platform by providing foundational technologies to power the Company’s vision and motion tracking capabilities that enable real-time data analysis during workouts. Nautilus will integrate these capabilities into its JRNY platform to further advance and accelerate highly personalized one-on-one workout experiences. JRNY members will be able to use this technology with its existing and future Bowflex ® and Schwinn ® strength and cardio products, in addition to off-product workouts, such as bodyweight, yoga and other floor exercises.
“As part of our
VAY’s computer vision software analyzes movements and provides real-time feedback on exercises, enabling repetition counting, form tracking and customized coaching. With this acquisition, VAY’s proprietary technology, experience and highly technical skillset will be committed to the development of Nautilus product offerings, which will create even more personalized fitness experiences for its customers. The VAY management and technical teams will join Nautilus as part of its software development group. Additionally, VAY has an existing partnership with
“We are excited to join the Nautilus team as we continue to create a truly differentiated experience for connected at-home fitness. As part of Nautilus, we can scale this offering to a larger consumer base than ever before,” said
Financial terms of the transaction were not disclosed. The transaction is expected to close in the coming weeks pending customary closing conditions.
VAY Advances Nautilus’ Long-Term Strategic Plan
The acquisition of VAY is in support of the Company’s
The Company continues to expect the digital subscription business to represent approximately 20% of total revenue and is targeting to have 2 million JRNY members by FYE 2026. The transaction will help Nautilus advance towards a new operating model that will have a more balanced portfolio of products and services expected to yield higher recurring revenue and long-term profit growth.
The Company expects consumer preferences to continue to support a growing connected at-home fitness market. Nautilus estimates that 25% of former gym-goers do not plan on returning to the gym and the emerging work-from-anywhere model will continue to be widely adopted.
About
Headquartered in
About VAY
VAY specializes in computer vision and AI technology solutions and has developed reliable and precise software solutions for human motion analysis using any normal (RGB) camera from a device, such as a laptop, smartphone, or tablet. With a mission to democratize professional human motion analysis, VAY enables clients in fitness & health to understand and analyze human movement, providing personalized feedback on repetitions and form in real-time. VAY has partnered with global leaders in connected fitness and digital therapeutics. Based in
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