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11.19.99
THE RED CHIP REVIEW ADDS DIRECT FOCUS, INC. TO COVERAGE LIST
THE RED CHIP REVIEW ADDS DIRECT FOCUS, INC. TO COVERAGE LIST
THE RED CHIP REVIEW ADDS DIRECT FOCUS, INC. TO COVERAGE LIST
VANCOUVER, WA...November 19, 1999...The Red Chip Review has added Direct Focus, Inc. (Nasdaq: DFXI), a marketing company with a direct business model, to its coverage of small-and micro-cap stocks.
The Red Chip Review joins D.A. Davidson & Co., First Security Van Kasper, John G. Kinnard & Company, and SunTrust Equitable Securities in providing analyst following of the company.
The Red Chip Review is the nation's leading source of information on small- and micro-cap stocks, providing in-depth research and analysis through a variety of formats including a popular bi-weekly publication and several online services. Analyst Jeff Martin initiated coverage of Direct Focus with a "B" rating which is based on a company's strength in its balance sheet, management and potential stock appreciation.
Direct Focus, Inc., a marketing company with a direct business model, currently markets three lines of products - Nautilus fitness equipment, Bowflex home fitness equipment and Nautilus sleep systems. For the first nine months of fiscal 1999, sales were $83.1 million - up 116 percent from the same period a year ago. Net income of $14.0 million (before a one-time charge) increased 87 percent.
The Red Chip Review joins D.A. Davidson & Co., First Security Van Kasper, John G. Kinnard & Company, and SunTrust Equitable Securities in providing analyst following of the company.
The Red Chip Review is the nation's leading source of information on small- and micro-cap stocks, providing in-depth research and analysis through a variety of formats including a popular bi-weekly publication and several online services. Analyst Jeff Martin initiated coverage of Direct Focus with a "B" rating which is based on a company's strength in its balance sheet, management and potential stock appreciation.
Direct Focus, Inc., a marketing company with a direct business model, currently markets three lines of products - Nautilus fitness equipment, Bowflex home fitness equipment and Nautilus sleep systems. For the first nine months of fiscal 1999, sales were $83.1 million - up 116 percent from the same period a year ago. Net income of $14.0 million (before a one-time charge) increased 87 percent.