================================================================================

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 11-K

                 ANNUAL REPORT PURSUANT TO SECTION 15(D) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

    (Mark One)

      /X/   Annual report pursuant to Section 15(d) of the
            Securities Exchange Act of 1934

            for the fiscal year ended December 31, 2000

                                       Or

      / /   Transition report pursuant to Section 15(d) of the
            Securities Exchange Act of 1934

            for the transition period from _______ to _______

            Commission file number 000-25867

      A.    Full title of the plan and the address of the plan, if different
            from that of the issuer named below:

                               Direct Focus, Inc.
                               401(k) Savings Plan

      B.    Name of issuer of the securities held pursuant to the plan and the
            address of its principal executive office:

                               Direct Focus, Inc.
                              1400 NE 136th Avenue
                               Vancouver, WA 98684


================================================================================

DIRECT FOCUS, INC. 401(K) SAVINGS PLAN TABLE OF CONTENTS - -------------------------------------------------------------------------------- PAGE INDEPENDENT AUDITORS' REPORT 3 FINANCIAL STATEMENTS AS OF AND FOR THE YEARS ENDED DECEMBER 31, 2000 AND 1999: Statements of Net Assets Available for Benefits 4 Statements of Changes in Net Assets Available for Benefits 5 Notes to Financial Statements 6-8 SUPPLEMENTAL SCHEDULE AS OF DECEMBER 31, 2000: Line 4i - Schedule of Assets Held for Investment Purposes at Year End 9 SIGNATURE 10 EXHIBIT INDEX 11 EXHIBIT 23, INDEPENDENT AUDITOR'S CONSENT 12 Schedules not filed herewith are omitted because of the absence of the conditions under which they are required. 2

INDEPENDENT AUDITORS' REPORT Direct Focus, Inc. 401(k) Savings Plan Vancouver, Washington We have audited the accompanying statements of net assets available for benefits of the Direct Focus, Inc. 401(k) Savings Plan (the "Plan") as of December 31, 2000 and 1999, and the related statements of changes in net assets available for benefits for the years then ended. These financial statements are the responsibility of the Plan's management. Our responsibility is to express an opinion on these financial statements based on our audits. We conducted our audits in accordance with auditing standards generally accepted in the United States of America. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion. In our opinion, such financial statements present fairly, in all material respects, the net assets available for benefits of the Plan as of December 31, 2000 and 1999, and the changes in net assets available for benefits for the years then ended in conformity with accounting principles generally accepted in the United States of America. Our audit was conducted for the purpose of forming an opinion on the basic financial statements taken as a whole. The supplemental schedule listed in the Table of Contents is presented for the purpose of additional analysis and is not a required part of the basic financial statements, but is supplementary information required by the Department of Labor's Rules and Regulations for Reporting and Disclosure under the Employee Retirement Income Security Act of 1974. This schedule is the responsibility of the Plan's management. The supplemental schedule has been subjected to the auditing procedures applied in the audit of the basic financial statements and, in our opinion, is fairly stated in all material respects in relation to the basic financial statements taken as a whole. DELOITTE & TOUCHE LLP Portland, Oregon June 13, 2001 3

DIRECT FOCUS, INC. 401(k) SAVINGS PLAN STATEMENTS OF NET ASSETS AVAILABLE FOR BENEFITS DECEMBER 31, 2000 AND 1999 - ------------------------------------------------------------------------------ 2000 1999 ----------- ----------- ASSETS: Investments, at fair value (Note 3) $ 1,596,860 $ 645,829 Receivables: Employee contributions 31,214 63,364 Employer contributions 145,939 93,183 Accrued income -- 181 ----------- ----------- Total receivables 177,153 156,728 ----------- ----------- NET ASSETS AVAILABLE FOR BENEFITS $ 1,774,013 $ 802,557 =========== =========== See notes to financial statements. 4

DIRECT FOCUS, INC. 401(k) SAVINGS PLAN STATEMENTS OF CHANGES IN NET ASSETS AVAILABLE FOR BENEFITS YEARS ENDED DECEMBER 31, 2000 AND 1999 - ------------------------------------------------------------------------------ 2000 1999 ----------- ----------- ADDITIONS: Dividends $ 127,317 $ 4,608 Net appreciation (depreciation) in fair value of investments (Note 3) (49,945) 60,403 ----------- ----------- Net investment income 77,372 65,011 ----------- ----------- Contributions: Participant contributions 798,192 654,024 Employer matching contributions 145,939 93,183 ----------- ----------- Total contributions 944,131 747,207 ----------- ----------- Total additions 1,021,503 812,218 DEDUCTIONS - Benefits paid to participants 50,047 9,661 ----------- ----------- NET INCREASE 971,456 802,557 NET ASSETS AVAILABLE FOR BENEFITS, BEGINNING OF YEAR 802,557 -- ----------- ----------- NET ASSETS AVAILABLE FOR BENEFITS, END OF YEAR $ 1,774,013 $ 802,557 =========== =========== See notes to financial statements. 5

DIRECT FOCUS, INC. 401(K) SAVINGS PLAN NOTES TO FINANCIAL STATEMENTS YEARS ENDED DECEMBER 31, 2000 AND 1999 - -------------------------------------------------------------------------------- 1. DESCRIPTION OF PLAN The following description of the Direct Focus, Inc. 401(k) Savings Plan (the "Plan") is provided for general information purposes only. Participants should refer to the Plan document for a more complete description of the Plan's provisions. GENERAL - The Plan is a defined contribution 401(k) plan maintained for the benefit of all eligible employees of Direct Focus, Inc. (the "Company"). The Plan was established effective January 1, 1999 and contributions to the Plan began on March 4, 1999. The Plan is available to all eligible employees of the Company who are age 18 or older. The Plan is subject to the provisions of the Employee Retirement Income Security Act of 1974 ("ERISA"). CONTRIBUTIONS - Participants may voluntarily contribute between 1% and 20% of their compensation, limited to $10,500 in 2000, as prescribed by ERISA. Participants may change their contribution percentage quarterly. Participants may also contribute amounts representing distributions from other qualified defined benefit or contribution plans. Participants direct the investment of their contributions and employer matching contributions into various investment options offered by the Plan. The Plan currently offers nine mutual funds and one employer stock fund as investment options for participants. Participants can change the allocation of contributions or transfer balances between funds up to six times per year. The Company may match a portion of the participant's elective contribution. The Company makes matching contributions of 50% of the employee contributions on the first 6% of allowable employee compensation for all eligible employees excluding Nautilus Human Performance Systems, Inc. ("Nautilus HPS") employees. For Nautilus HPS employees, the Company matches 35% of employee contributions on the first 4% of allowable employee compensation. Matching contributions are subject to certain limitations. Generally, participants must have worked a minimum of 1,000 hours during the Plan year and must be employed by the Company on the last day of the Plan year in order to receive the matching contributions. In addition to the above requirements, participants must have worked 12 months before initially becoming eligible to receive the match. PARTICIPANT ACCOUNTS - A separate account is maintained for each participant, which is credited with the participant's contributions, the Company's matching contributions, and an allocation of Plan earnings or losses. Allocation of Plan earnings or losses is based upon participant account balances. The benefit to which a participant is entitled is the benefit that can be provided from the participant's vested account. VESTING - Participants are fully vested at all times in that portion of their accounts attributable to their own contributions and earnings or losses thereon. A participant vests in the Company's matching contributions and earnings or losses thereon pursuant to the following vesting schedule. YEARS OF SERVICE VESTING PERCENTAGE ---------------- ------------------ Less than 1 0% 1 25% 2 50% 3 75% 4 100% 6

PAYMENT OF BENEFITS - Upon termination of service, a participant may be paid a lump-sum amount equal to the vested account value if less than $5,000 or by installment if greater than $5,000. Participants may also elect to maintain their account in the Plan until a future date. FORFEITURES - Forfeited balances of terminated participants' nonvested accounts are allocated as a discretionary matching contribution for the plan year in which the forfeiture occurs. TERMINATION - Although it has not expressed any intent to do so, the Company may terminate the Plan or discontinue contributions at any time, subject to the provisions of ERISA. In the event of total or partial termination of the Plan, the accounts of all affected participants shall become fully vested and nonforfeitable. 2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES BASIS OF ACCOUNTING - The financial statements of the Plan are prepared under the accrual method of accounting. INVESTMENT VALUATION AND INCOME RECOGNITION - The Plan's investments are stated at fair value, which is based on published market prices at year end. Purchases and sales of securities are recorded on a trade-date basis. Interest income is recorded on the accrual basis. Dividends are recorded on the ex-dividend date. BENEFIT PAYMENTS - Benefits are recorded when paid. ADMINISTRATIVE EXPENSES are paid entirely by the Company. USE OF ESTIMATES - The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, and changes therein, and disclosure of contingent assets and liabilities. Actual results could differ from those estimates. INCOME TAXES - The Plan document is based on a non-standardized prototype plan and adoption agreement, which were approved by the Internal Revenue Service ("IRS"), as to form, by a letter dated May 17, 1990. However, the Plan has not yet received a determination letter from the IRS for the specific provisions of the adoption agreement as adopted by the Plan. The Plan Administrator believes that the Plan is currently designed and being operated in accordance with the applicable requirements of the Internal Revenue Code. Accordingly, no provision for income taxes has been included in the Plan's financial statements. 7

3. INVESTMENTS The following presents investments that represent 5% or more of the Plan's net assets available for benefits at December 31: 2000 1999 --------- --------- AIM Balanced Fund $ 111,691 $ -- American Balanced Fund, Inc. Income Fund -- 45,178 Direct Focus, Inc. Common Stock 315,092 43,873 Fundamental Investors Fund 240,177 -- Growth Fund of America, Inc. 533,005 234,866 New Perspective Fund 233,243 104,248 Washington Mutual Investors Fund, Inc. -- 196,767 Net appreciation (depreciation) by investment type for the year ended December 31 is as follows: 2000 1999 --------- --------- Mutual funds $(111,265) $ 50,729 Common stock 61,320 9,674 --------- --------- Total $ (49,945) $ 60,403 ========= ========= 4. PARTY-IN-INTEREST TRANSACTIONS The Plan invests in shares of the Company at the direction of the participants. 5. CONCENTRATION OF RISK The Plan's assets consist of financial instruments including temporary cash investments, mutual funds, and Company common stock. These financial instruments may subject the Plan to concentrations of risk as, from time to time, cash balances exceed amounts insured by the Federal Deposit Insurance Corporation, and investments in mutual funds and Company stock are subject to changes in market values of the stock. * * * * * * 8

DIRECT FOCUS, INC. 401(k) SAVINGS PLAN LINE 4i - SCHEDULE OF ASSETS HELD FOR INVESTMENT PURPOSES AT YEAR END DECEMBER 31, 2000 - -------------------------------------------------------------------------------- (e) (b) Identity of Issue/ (d) Current (a) (c) Description of Investment Cost Value CASH $ 72,426 --------- MUTUAL FUNDS: AIM Balanced Fund 111,691 Dreyfus Premier Core Fund 1,412 Euro Pacific Growth Fund 6,168 Federated Max Capital Fund 7,762 Franklin Small Capital Growth Fund 23,206 Fundamental Investors Fund 240,177 Growth Fund of America, Inc. 533,005 MetLife Stable Value Fund 52,678 New Perspective Fund 233,243 --------- Total mutual funds 1,209,342 --------- * COMMON STOCK - Direct Focus, Inc. 315,092 --------- TOTAL INVESTMENTS $1,596,860 ========== * Denotes a party-in-interest with respect to the Plan NOTE: Historical cost information is not required for participant-directed investments 9

SIGNATURE --------- Pursuant to the requirements of the Securities Exchange Act of 1934, the plan administrator of the Direct Focus, Inc. 401(k) Savings Plan has duly caused this annual report to be signed on its behalf by the undersigned hereunto duly authorized. DIRECT FOCUS, INC. 401(k) SAVINGS PLAN By: DIRECT FOCUS, INC., the plan administrator Date: June 26, 2001 By: /s/ Rod W. Rice ----------------------------------- Rod W. Rice, Secretary Direct Focus, Inc. 401(k) Savings Plan Administrator 10

EXHIBIT INDEX ------------- Document Exhibit Number - -------- -------------- Independent Auditors' Consent 23 11

                                                                      EXHIBIT 23
                                                                      ----------




                          INDEPENDENT AUDITORS' CONSENT


We consent to the incorporation by reference in Registration Statement No.
333-46936 of Direct Focus, Inc. on Form S-8 of our report dated June 13, 2001,
appearing in this Annual Report on Form 11-K of the Direct Focus, Inc. 401(k)
Savings Plan for the year ended December 31, 2000.





DELOITTE & TOUCHE LLP

Portland, Oregon
June 26, 2001